5 thoughts on “What are the development trends in the catering industry?”
Courtney
1. Consumption quality upgrade
With the continuous improvement of consumption level, customers are also constantly upgrading market requirements. Especially after the epidemic, consumers pay more and more attention to food safety, stable quality, and meal speed. From the "full and good" of the basic needs, "to eat fast and good". This also allows more and more catering brands to continuously improve chain, branding paths and mature operating systems. 2, standardization upgrade The standardization of a chain brand not only refers to products and VI, but also the standards and supply chain industries including products, services, and scene experience. The brand stores created in this way are more standardized and become a system, and it can make the brand more popular. In the future, only the standardization of continuous upgrading is the foundation of the long -term development of Chinese fast -food brands. 3, brand potential upgrade brand potential energy represents the popularity, reputation, and satisfaction of a brand in the industry. The level of brand potential energy also determines the development of the brand. The biggest difference between catering brands based on quality and standardization, the biggest difference between the popular online celebrity restaurants is long -term development positioning and values, so it has more brand recognition and tone. With these support, the brand can continue to develop and go further. With the development of the catering industry and the continuous improvement of consumer demand, future Chinese fast food is no longer a low -threshold industry, but tend to become more and more branded and professional development trends.
The future development trend of the catering industry may be like this: 1. Specialized management. Many large -scale restaurants are currently separated from investors and operators. Investors are only responsible for capital contribution, and the responsibility of operating is responsible for the employment. This advantage is that the chance of success is greater. It can avoid many wrongdoings and reduce investors' waste. 2. Product characteristics. In the future, the types of catering products will be further simplified, and the characteristic characteristics must be highlighted. 3. Diversity. Compared with other traditional industries, due to the diversification of the catering industry, the catering industry is relatively diverse. Relatively speaking, when changing varieties and business forms, it does not need to invest a lot of funds and time. Therefore, it is easier to find a way out in competition. 4. The tendency of international development. In the face of international competition, my country's catering industry has also presented an international tendency. It has begun to take the brand as the core to improve corporate competitiveness; take technological innovation as the core, conduct strategic deployment, based on chain operations, improve business management, etc. Essence 5. Pay attention to catering culture. Catering is not only learned from the door, but also the art. Today's restaurant is no longer a place for guests to provide meals in the past, and it has gradually become the salon of people's social banquets. The demand for catering is based on the basis of basic food and food, and then becomes a spiritual enjoyment of an atmosphere and a spirit of empathy. Many restaurants do not hesitate to hire experts to decorate, deliberately design, pay attention to the characteristics and menu design of the dishes, attach importance to service quality, and strengthen the cultural atmosphere of catering companies to attract consumers.
Eight development trends in the catering industry in the future.
1. Food safety
No matter what industry does, the quality is the foundation, and the quality determines whether a brand can go on and the long -term. Now there are many people now many people. It is said that the taste is important. The taste of the street stalls is good, the taste of the trench oil is good, and the taste of lean meat is also good, but are you willing to eat it?
The new food safety law in September 2015 was born. For companies that cause food hygiene, they can be fined thirty times, and even investors will be prohibited from entering the catering and food industry for life. All your goals need to be based on a high -quality basis, otherwise don't think about everything.
2, dining O2O trend
The concept of catering O2O is deeply rooted in people's hearts, and major catering platforms are fighting for wisdom What online and offline operations are to create witty services for consumers through Internet thinking and Internet technology. Don't worry about the big problem of the catering market competition, the scope of delivery of takeaway is limited. As long as you have enough capital, enough strength and good corporate planning, how can Zhan Mountain be the king?
3 , Standardize
Wlayers have you seen many branches of fried chicken shops, Hamburg shops, chicken steak shops, milk tea shops, have you ever seen a lot of Chinese restaurants? Have you ever seen it? Because Chinese restaurants cannot be standardized, they cannot achieve mass production if they cannot be standardized, and it is not a simple matter to find a chef. If the production of food is simply subject to the chef, the business will never be bigger!
The meaning of the waiter to the store is cleaning and keeping hygiene In fact, this is busy in the kitchen, in fact, this is the order of ordering KFC, so that there is no need for a large number of waiters. But less use is not without, just do the necessary work. If restaurants can be standardized, chef, and a small amount of waiters, the cost of restaurants will be greatly reduced.
4, upgrade of files
It traditional food has been achieved today after a long precipitation, but with the current consumption upgrade of various catering industries, catering and beverage Industry is also facing huge challenges now. Traditional cuisine can no longer meet people's requirements, so the old brands are not good. Now it is more needed for product upgrades, re -defining products, and re -analyzing the target population is the survival of the store. The way.
5, entertainment
The current catering industry is no longer a simple catering, such as barbecue invisibly turning to the room and the bar, the gradually gardening of cafes decoration, hot pot, hot pot, hot pot The store has become a singing hall, with high face value, high quality, atmosphere, and emotional pursuit of consumers now. In the future, the catering is a kind of entertainment industry. Otherwise, it will be abandoned by the post -90s and current post -00s, and the category of catering that is not accepted will be eliminated.
7. Socialization
The catering industry is an densely offline activity industry. Some people have social networking, combining catering and social exchanges. This is also a big situation. Walking, dating in the restaurant, talking about business in the restaurant, participating in various activities in the restaurant has become a popular trend today. Therefore, the socialization of the restaurant has gradually become the mainstream.
8, branding, fanization, data
The three points are the core content. Without the corresponding brand, catering companies cannot erected a unique There is no passenger flow without corresponding fans, and there is no relevant data. Everything has no basis. Talking on the paper must be put into practice. If there is no reliable basis for all decisions, many cases can only be like headless flies. Trimming.
Diverse consumer catering demand The diverse consumer demand contains the following two layers of meaning: first, the diverse demand caused by consumers' diverse diners, the other is the catering caused by the diverse taste of a single consumer. Diverse demand. For example, a consumer likes spicy flavors and can also like sweet and sour taste. When you like Sichuan cuisine, you may also like Cantonese cuisine, like to eat, and like to take it. It is worth noting that the diverse demand of catering use directly leads to the diversified structure of consumer catering expenditure. Correspondingly, the significance of catering companies is part or all of these needs. The rapid growth of the scale of catering O2O Under the impact of the Internet wave, the Internet -based development of the catering industry has developed rapidly. Starting from the initial review model, many models such as group purchase and takeaway have continued to emerge. At present, the catering industry has become one of the most Internet -based industries in the local living service industry. Booking take -out, online booking, and group purchase have become consumers dining Regular choice. In 2018, the market size of the Chinese catering O2O industry was nearly 800 billion yuan. The market share of Meituan was hungry, an increase of 87.0%over the same period last year, and the development speed was amazing. The era of national marketing For mass entrepreneurs, online plus and offline have already begun to be applied, such as applying for commercial WeChat, cultivating fans, and promoting products. Even traditional shops can be used to micro -micro Business skills have greatly promoted their performance. Not to mention the shooting of Douyin video. The birth of most online red shops this year depends on the huge traffic of this platform. There is no doubt that the era of marketing for all people has come. of course, the importance of offline cannot be ignored. No matter how good the publicity page is, it is inseparable from strong products and high -quality services. Comprehensive consideration of all aspects is a must -have for store operators in all aspects. To learn from an art, you will find that the mysteries contained in it, is the law of social development. This is the same for a long time. Whether it is the profit of the store or the self -achievement of the entrepreneur, it is just around the corner. Mades of intelligent services for restaurants have begun to appear The restaurants with high intelligence services have appeared, and all of them have been automated from ordering, paying, and picking up meals. Many robots have also appeared in China. Many restaurants have begun to use high -tech armed restaurants to automate from ordering, ordering, and delivery. And complete electronic payment. Intelligent robot service will not only reduce labor costs, but also be beneficial to attract customers and improve marketing. It is foreseeable that the intelligent services of Chinese restaurants will be more popular. For example, a Japanese -revolving sushi restaurant brings a fully automated high -tech experience, and has changed the relationship between kitchen manufacturing and consumer ordering. There are only more than 50 operators in 196 restaurants, and there are no chefs and cashier. After using a high -tech system, the ingredients saved by this store each year are about 1.2 billion yen.
1. Consumption quality upgrade
With the continuous improvement of consumption level, customers are also constantly upgrading market requirements. Especially after the epidemic, consumers pay more and more attention to food safety, stable quality, and meal speed. From the "full and good" of the basic needs, "to eat fast and good". This also allows more and more catering brands to continuously improve chain, branding paths and mature operating systems.
2, standardization upgrade
The standardization of a chain brand not only refers to products and VI, but also the standards and supply chain industries including products, services, and scene experience. The brand stores created in this way are more standardized and become a system, and it can make the brand more popular. In the future, only the standardization of continuous upgrading is the foundation of the long -term development of Chinese fast -food brands.
3, brand potential upgrade
brand potential energy represents the popularity, reputation, and satisfaction of a brand in the industry. The level of brand potential energy also determines the development of the brand. The biggest difference between catering brands based on quality and standardization, the biggest difference between the popular online celebrity restaurants is long -term development positioning and values, so it has more brand recognition and tone. With these support, the brand can continue to develop and go further.
With the development of the catering industry and the continuous improvement of consumer demand, future Chinese fast food is no longer a low -threshold industry, but tend to become more and more branded and professional development trends.
The future development trend of the catering industry may be like this:
1. Specialized management. Many large -scale restaurants are currently separated from investors and operators. Investors are only responsible for capital contribution, and the responsibility of operating is responsible for the employment. This advantage is that the chance of success is greater. It can avoid many wrongdoings and reduce investors' waste.
2. Product characteristics. In the future, the types of catering products will be further simplified, and the characteristic characteristics must be highlighted.
3. Diversity. Compared with other traditional industries, due to the diversification of the catering industry, the catering industry is relatively diverse. Relatively speaking, when changing varieties and business forms, it does not need to invest a lot of funds and time. Therefore, it is easier to find a way out in competition.
4. The tendency of international development. In the face of international competition, my country's catering industry has also presented an international tendency. It has begun to take the brand as the core to improve corporate competitiveness; take technological innovation as the core, conduct strategic deployment, based on chain operations, improve business management, etc. Essence
5. Pay attention to catering culture. Catering is not only learned from the door, but also the art. Today's restaurant is no longer a place for guests to provide meals in the past, and it has gradually become the salon of people's social banquets. The demand for catering is based on the basis of basic food and food, and then becomes a spiritual enjoyment of an atmosphere and a spirit of empathy. Many restaurants do not hesitate to hire experts to decorate, deliberately design, pay attention to the characteristics and menu design of the dishes, attach importance to service quality, and strengthen the cultural atmosphere of catering companies to attract consumers.
Eight development trends in the catering industry in the future.
1. Food safety
No matter what industry does, the quality is the foundation, and the quality determines whether a brand can go on and the long -term. Now there are many people now many people. It is said that the taste is important. The taste of the street stalls is good, the taste of the trench oil is good, and the taste of lean meat is also good, but are you willing to eat it?
The new food safety law in September 2015 was born. For companies that cause food hygiene, they can be fined thirty times, and even investors will be prohibited from entering the catering and food industry for life. All your goals need to be based on a high -quality basis, otherwise don't think about everything.
2, dining O2O trend
The concept of catering O2O is deeply rooted in people's hearts, and major catering platforms are fighting for wisdom What online and offline operations are to create witty services for consumers through Internet thinking and Internet technology. Don't worry about the big problem of the catering market competition, the scope of delivery of takeaway is limited. As long as you have enough capital, enough strength and good corporate planning, how can Zhan Mountain be the king?
3 , Standardize
Wlayers have you seen many branches of fried chicken shops, Hamburg shops, chicken steak shops, milk tea shops, have you ever seen a lot of Chinese restaurants? Have you ever seen it? Because Chinese restaurants cannot be standardized, they cannot achieve mass production if they cannot be standardized, and it is not a simple matter to find a chef. If the production of food is simply subject to the chef, the business will never be bigger!
The meaning of the waiter to the store is cleaning and keeping hygiene In fact, this is busy in the kitchen, in fact, this is the order of ordering KFC, so that there is no need for a large number of waiters. But less use is not without, just do the necessary work. If restaurants can be standardized, chef, and a small amount of waiters, the cost of restaurants will be greatly reduced.
4, upgrade of files
It traditional food has been achieved today after a long precipitation, but with the current consumption upgrade of various catering industries, catering and beverage Industry is also facing huge challenges now. Traditional cuisine can no longer meet people's requirements, so the old brands are not good. Now it is more needed for product upgrades, re -defining products, and re -analyzing the target population is the survival of the store. The way.
5, entertainment
The current catering industry is no longer a simple catering, such as barbecue invisibly turning to the room and the bar, the gradually gardening of cafes decoration, hot pot, hot pot, hot pot The store has become a singing hall, with high face value, high quality, atmosphere, and emotional pursuit of consumers now. In the future, the catering is a kind of entertainment industry. Otherwise, it will be abandoned by the post -90s and current post -00s, and the category of catering that is not accepted will be eliminated.
7. Socialization
The catering industry is an densely offline activity industry. Some people have social networking, combining catering and social exchanges. This is also a big situation. Walking, dating in the restaurant, talking about business in the restaurant, participating in various activities in the restaurant has become a popular trend today. Therefore, the socialization of the restaurant has gradually become the mainstream.
8, branding, fanization, data
The three points are the core content. Without the corresponding brand, catering companies cannot erected a unique There is no passenger flow without corresponding fans, and there is no relevant data. Everything has no basis. Talking on the paper must be put into practice. If there is no reliable basis for all decisions, many cases can only be like headless flies. Trimming.
Catering listing
Diverse consumer catering demand
The diverse consumer demand contains the following two layers of meaning: first, the diverse demand caused by consumers' diverse diners, the other is the catering caused by the diverse taste of a single consumer. Diverse demand. For example, a consumer likes spicy flavors and can also like sweet and sour taste. When you like Sichuan cuisine, you may also like Cantonese cuisine, like to eat, and like to take it. It is worth noting that the diverse demand of catering use directly leads to the diversified structure of consumer catering expenditure. Correspondingly, the significance of catering companies is part or all of these needs.
The rapid growth of the scale of catering O2O
Under the impact of the Internet wave, the Internet -based development of the catering industry has developed rapidly. Starting from the initial review model, many models such as group purchase and takeaway have continued to emerge. At present, the catering industry has become one of the most Internet -based industries in the local living service industry. Booking take -out, online booking, and group purchase have become consumers dining Regular choice. In 2018, the market size of the Chinese catering O2O industry was nearly 800 billion yuan. The market share of Meituan was hungry, an increase of 87.0%over the same period last year, and the development speed was amazing.
The era of national marketing
For mass entrepreneurs, online plus and offline have already begun to be applied, such as applying for commercial WeChat, cultivating fans, and promoting products. Even traditional shops can be used to micro -micro Business skills have greatly promoted their performance. Not to mention the shooting of Douyin video. The birth of most online red shops this year depends on the huge traffic of this platform. There is no doubt that the era of marketing for all people has come.
of course, the importance of offline cannot be ignored. No matter how good the publicity page is, it is inseparable from strong products and high -quality services. Comprehensive consideration of all aspects is a must -have for store operators in all aspects. To learn from an art, you will find that the mysteries contained in it, is the law of social development. This is the same for a long time. Whether it is the profit of the store or the self -achievement of the entrepreneur, it is just around the corner.
Mades of intelligent services for restaurants have begun to appear
The restaurants with high intelligence services have appeared, and all of them have been automated from ordering, paying, and picking up meals. Many robots have also appeared in China. Many restaurants have begun to use high -tech armed restaurants to automate from ordering, ordering, and delivery. And complete electronic payment. Intelligent robot service will not only reduce labor costs, but also be beneficial to attract customers and improve marketing. It is foreseeable that the intelligent services of Chinese restaurants will be more popular. For example, a Japanese -revolving sushi restaurant brings a fully automated high -tech experience, and has changed the relationship between kitchen manufacturing and consumer ordering. There are only more than 50 operators in 196 restaurants, and there are no chefs and cashier. After using a high -tech system, the ingredients saved by this store each year are about 1.2 billion yen.