5 thoughts on “How do I just open a Tmall store to operate?”
Crystal
Hello everyone, I am a sea cucumber First of all, you must understand what is the responsibility of a Taobao/Tmall operation work?
If operation is responsible for competitive analysis, sales prediction, product positioning, planning and layout -practical promotion -data analysis -optimization stores and other processes! instead of full -time, driving, driving, reporting activities, etc. is more intuitive: Whether a shop can have a long -term and healthy development depends on how far the store's operation vision is. Combining its own understanding of the category market, after analyzing competitors, we need to continuously plan the store sales, promotion, and the effects required, and then use the product data feedback to analyze the platform feedback in the process of practice, and from it Find the solution to get the optimization plan! Finally achieve the expected effect! So how should I have a complete operating idea to operate a Tmall store? (In short, if you complete the entire set of process ideas) The first step must be analyzed the market where you are located : 1. Market environment analysis (market competition, market peak time, consumer shopping habits, etc.) 2, market competition analysis (market sales, main promotion methods, positioning of benchmark stores, price range, etc.) 3, product planning (product structure planning, product attribute planning, etc.) 4, data analysis (combined with the analysis of 1-3 analysis, planning, product, traffic, conversion rate, customer stickiness, etc.) 5, tactical planning (flow improvement method, conversion rate improvement method, CRM establishment, etc.) 6, implementation correction (implementation plan, and continuous correction during execution) simply speaking That is: Pou first to understand the market analysis of the product, mainly around online analysis and offline analysis. Positioning, price, etc.) to conduct preliminary crowd investigation (consult friends around you or various groups to give them feedback from the perspective of consumers, it is best to have a professional version of the business staff to describe the precise group of the product画像！）rn了解同行业的热卖产品（产品详情布局、产品的评价和销量、主图的结构、卖点等）rn进而梳理自身店铺的产品线布局（如：货品类型、价格、sku、风格、材质、毛利等并梳理货品规划）rn了解本品类营销玩法（单品营销、关联销售、店铺整体的促销价、促销玩法（满减、满送、打折、 Buy one get one free, gold coin, etc.) understand the activities of the activity platform (whether to participate in activities such as daily special offers, clearance, buying, gathering, rebate network, discount 800, etc.) Tactical interpretation: 1, formulate the whole store step ① shop testing period ② shop growth period ③ shop stable development period ④ shop explosion period 2, sales plan decomposition decomposition ① Sales decomposition (decomposition to category) ② Commodity decomposition ③ traffic decomposition ④ conversion rate plan ⑤ customer unit price planning Objectives, sales plan runs through every link of the whole store, every period! , for example: store testing and sales decomposition plan, growth sales decomposition plan, continuous stable sales decomposition plan, explosive sales decomposition plan, etc. R n The steps of the whole store plan to refine and decompose (drive the development of the store with single products, with a point with point) 1, annual, monthly, daily planning calculation. The average customer unit price is 3. After the plan is formulated, the tasks will be decomposed into each position and the work tracking, adjustment, and continuous optimization. Participate in various activities and input -output ratios in the rhythm. The specific details Sales plan decomposition: Sales = product quantity*customer unit price = visitor*conversion rate*customer unit price 1. Commodity positioning: The main establishment of the conversion rate system after positioning products. Mainly solve the system of commodity positioning and conversion rate. 2, customer unit price conversion rate: The conversion rate in the search customer unit price occupies a very large proportion. Only by doing the cross of the two can there be a good natural ranking. 3, product quantity: Sales are based on the product, and the control of the product is not expanding sales. In other words, product -driven sales. The above only completes the basic sales planning layout. To do a good job of a Tmall store, you need to promote more in -depth practical promotion. The promotion and drainage skills briefly described in the previous article are subdivided into free drainage (natural search, hand Amoy homepage, etc.), paid drainage (through traffic, drilling exhibition, Taoke, etc.) Cost -off) So you have to learn about the ordering of the order, passing through the traffic, Taoke, activity, black technology and other promotion and drainage gameplay, to evaluate which type of traffic you want during the period of development, and then you need to get it. What kind of promotion is more effective. For example -you want to search the traffic naturally, first of all, you have to understand the principle of traffic! (Part of the corresponding article before the interception of the old flowers) The basic composition of "natural search" traffic = customer search "keywords" click the product "main map" to form "visitor/traffic". The title must include a "keyword" searched by the customer and appear on the "search results page" (see by the customer), which is called display/exposure; if your store weight is low, even if the product contains " "Keywords" are also difficult to be seen by customers; So the items of shops at this stage should be considered from two perspectives: choose a relatively small environment (PC end), and choose a accurate long tail with high product matching. word. Is when customers see your product, "click" behavior through the "main map" copy or visual stimulation, which is the "visitor/traffic" we often say . If the "main map" of the product is the same and upload without brain, then basically "click" hopeless, stare at the sky: wait. The explosive characteristics of "natural search" traffic = "keyword weight" "crowd label" "single product output value", and at the same time, "store weight" complement each other. "Keyword weight" is divided into three levels, one is "primary experience" (popularity), the other is "intermediate experience" (transformation), and the third is "complete experience" (receiving/five -star evaluation); So, "Keywords" want to get more "/display exposure" (searched and see by customers), the "complete experience" behavior must be paid attention to; the Taobao swipe "black search/white search I share ", Is based on this principle. "Crossing Tags" began with the "personalization" of the Taobao platform in 2017, which is particularly important; a series of consumer behavior of customers (Taobao account) will affect the "keywords" to display crowds, so "crowds" and "crowd" and The correlation of the product is inseparable. "The value of single product output" is subdivided into: total output (sales), flow import value (the output of the flow inlet is mostly focused); , etc. .... So Taobao/Tmall is a very systematic and tedious job. If it is too troublesome to explain one by one, but if you do n’t have such a idea in your mind, it is difficult to do Taobao /Tmall! Where is the gameplay, the order, driving, Taoke, all kinds of black search, white search black car and white car, etc. are based on your own products, and your operating thinking, : Operation is to be responsible for the competition analysis of the entire store, make sales prediction, product positioning, planning layout -practical promotion -data analysis -optimizing stores and other processes! Every link is indispensable! has many subdivided points in each job; but because of the problems of length, it is not detailed for the time being, please forgive me! I I am a sea cucumber. If you are interested in e -commerce, like and leave a message, I will send you a set of VIP disciples for free; believe that you will definitely benefit a lot. Waiting for your private message!
1. It is necessary to take stock of the product, classify it, and determine which are the main products. After all, the product is directly facing consumers. It can be said that it is the focus of determining whether an online store can survive for a long time. 2, the courier should also be considered to form a cycle chain with stable supply, high -quality services, and convenient delivery. 3. After making the foundation well, you need to take pictures of the product. This requires the merchant to control the details and characteristics, make the details page to show the advantages of its own products as much as possible. 4. Promoting marketing is the first condition for selling more products. You need to go to the test to determine which product is suitable for which channel and which one is the main push. 5, introduce some preferential activities based on the results of the measurement to attract customers, and then look at the feedback and transformation of the product, and optimize.
extension information: other techniques 1, product problems Blene products that are not in line with the market, or products Wrong positioning errors, too high or too low. I ca n’t find a baby of your attributes in the first few pages. Is n’t it very difficult to do! 2, team question self -righteous photographers and designers, insist on their own aesthetics and so -called experience Some unnecessary persistence, do not listen to operations and other people's opinions. You must know that there are data on the operation of the operation. You have only the so -called experience of nothingness. The executive power is the most important team. The problems of the store have been found, but they are not dealt with late. This is equivalent to not finding out the problem, which is equivalent to complicating the problem, and it is a waste of manpower and material resources. 3, after -sales problems long -term non -refund, contempt for customer returns and exchanges, will cause stores to fail to meet the standards, seriously affect store development and activities registration, purchase confidence and natural traffic, etc. So if you can deal with after -sales problems well, then your shop is operating very well.
The store has just opened, don't blindly listen to others to join some store management or activities. To correctly recognize yourself according to your actual situation. Its operating methods are as follows: 1. Increase the click -through rate and view volume of stores; the plan responsible for online marketing and promotion is formulated and implemented to complete the store sales goals. Through planning various activities and combined with various Internet resources to conduct effective advertising and promotion; 2, the daily maintenance of the store, product update, and independent operating store display to enhance the attractiveness and product sales of the store; 3. Promote performance growth, complete store goals, and improve the company's brand; 4, daily monitoring data: marketing data, transaction data, product management, customer management.
Tmall Operation and Entrepreneurship Professional introduction: Tmall platform has more than 400 million consumers, more than 60,000 merchants, and more than 70,000 brands; a variety of new online marketing models are constantly being founded Essence Joining Tmall will have more opportunities to contact cutting -edge e -commerce, and will also create more miracles for the new B2C business.
The strong visual impact on the Tmall platform, and the endless operation method is the main way to attract customers by Tmall Mall, and talents who know how to design and operate have long become the target of various types of enterprises.
In selection of Jiangxi Xinhua Computer College Tmall and Entrepreneurship, you will learn: product video shooting and post -processing, web design, Tmall commercial advertising beautification, HTML5 CSS3, SEO optimization technology and promotion, promotion, promotion, promotion, promotion, promotion, and promotion, and promotion, promotion, promotion, and promotion, Online shop decoration, mobile page decoration and details page, Tmall full case marketing, Tmall data management, Alibaba domestic trade marketing, Taobao Tmall rules, Baidu SEM, Tmall customer management and marketing, Tmall team construction and construction and and and and the Tmall team building and the construction of Tmall team. Enterprise process management, e -commerce security and online payment, e -commerce strategic planning and platform planning, Tmall operating product visual packaging packaging, explosive modeling process and operation (practical lesson), e -commerce storage and logistics management, micro -marketing platforms and micro -marketing platforms and micro -marketing platforms and micro -marketing platforms and micro -marketing platforms Combat skills, etc.
How do I just open a Tmall store to operate? For example, gathering cost -effective, folding, how to open the purchase and report to the traffic, how to open the traffic, and there are too many after -sales. If you really do Tmall, you must try to live. It's very high, now it's very useful. I hope my answer can help you! Intersection
Hello everyone, I am a sea cucumber
First of all, you must understand what is the responsibility of a Taobao/Tmall operation work?
If operation is responsible for competitive analysis, sales prediction, product positioning, planning and layout -practical promotion -data analysis -optimization stores and other processes!
instead of full -time, driving, driving, reporting activities, etc.
is more intuitive:
Whether a shop can have a long -term and healthy development depends on how far the store's operation vision is. Combining its own understanding of the category market, after analyzing competitors, we need to continuously plan the store sales, promotion, and the effects required, and then use the product data feedback to analyze the platform feedback in the process of practice, and from it Find the solution to get the optimization plan! Finally achieve the expected effect!
So how should I have a complete operating idea to operate a Tmall store? (In short, if you complete the entire set of process ideas)
The first step must be analyzed the market where you are located :
1. Market environment analysis (market competition, market peak time, consumer shopping habits, etc.)
2, market competition analysis (market sales, main promotion methods, positioning of benchmark stores, price range, etc.)
3, product planning (product structure planning, product attribute planning, etc.)
4, data analysis (combined with the analysis of 1-3 analysis, planning, product, traffic, conversion rate, customer stickiness, etc.)
5, tactical planning (flow improvement method, conversion rate improvement method, CRM establishment, etc.)
6, implementation correction (implementation plan, and continuous correction during execution)
simply speaking That is:
Pou first to understand the market analysis of the product, mainly around online analysis and offline analysis. Positioning, price, etc.)
to conduct preliminary crowd investigation (consult friends around you or various groups to give them feedback from the perspective of consumers, it is best to have a professional version of the business staff to describe the precise group of the product画像！）rn了解同行业的热卖产品（产品详情布局、产品的评价和销量、主图的结构、卖点等）rn进而梳理自身店铺的产品线布局（如：货品类型、价格、sku、风格、材质、毛利等并梳理货品规划）rn了解本品类营销玩法（单品营销、关联销售、店铺整体的促销价、促销玩法（满减、满送、打折、 Buy one get one free, gold coin, etc.)
understand the activities of the activity platform (whether to participate in activities such as daily special offers, clearance, buying, gathering, rebate network, discount 800, etc.)
Tactical interpretation:
1, formulate the whole store step
① shop testing period
② shop growth period
③ shop stable development period
④ shop explosion period
2, sales plan decomposition decomposition
① Sales decomposition (decomposition to category)
② Commodity decomposition
③ traffic decomposition
④ conversion rate plan
⑤ customer unit price planning
Objectives, sales plan runs through every link of the whole store, every period!
, for example: store testing and sales decomposition plan, growth sales decomposition plan, continuous stable sales decomposition plan, explosive sales decomposition plan, etc. R n The steps of the whole store plan to refine and decompose (drive the development of the store with single products, with a point with point)
1, annual, monthly, daily planning calculation. The average customer unit price is
3. After the plan is formulated, the tasks will be decomposed into each position and the work tracking, adjustment, and continuous optimization. Participate in various activities and input -output ratios in the rhythm.
The specific details Sales plan decomposition:
Sales = product quantity*customer unit price = visitor*conversion rate*customer unit price
1. Commodity positioning: The main establishment of the conversion rate system after positioning products. Mainly solve the system of commodity positioning and conversion rate.
2, customer unit price conversion rate: The conversion rate in the search customer unit price occupies a very large proportion. Only by doing the cross of the two can there be a good natural ranking.
3, product quantity: Sales are based on the product, and the control of the product is not expanding sales. In other words, product -driven sales.
The above only completes the basic sales planning layout. To do a good job of a Tmall store, you need to promote more in -depth practical promotion. The promotion and drainage skills briefly described in the previous article are subdivided into free drainage (natural search, hand Amoy homepage, etc.), paid drainage (through traffic, drilling exhibition, Taoke, etc.) Cost -off)
So you have to learn about the ordering of the order, passing through the traffic, Taoke, activity, black technology and other promotion and drainage gameplay, to evaluate which type of traffic you want during the period of development, and then you need to get it. What kind of promotion is more effective.
For example -you want to search the traffic naturally, first of all, you have to understand the principle of traffic! (Part of the corresponding article before the interception of the old flowers)
The basic composition of "natural search" traffic = customer search "keywords" click the product "main map" to form "visitor/traffic".
The title must include a "keyword" searched by the customer and appear on the "search results page" (see by the customer), which is called display/exposure; if your store weight is low, even if the product contains " "Keywords" are also difficult to be seen by customers;
So the items of shops at this stage should be considered from two perspectives: choose a relatively small environment (PC end), and choose a accurate long tail with high product matching. word.
Is when customers see your product, "click" behavior through the "main map" copy or visual stimulation, which is the "visitor/traffic" we often say
. If the "main map" of the product is the same and upload without brain, then basically "click" hopeless, stare at the sky: wait.
The explosive characteristics of "natural search" traffic = "keyword weight" "crowd label" "single product output value", and at the same time, "store weight" complement each other.
"Keyword weight" is divided into three levels, one is "primary experience" (popularity), the other is "intermediate experience" (transformation), and the third is "complete experience" (receiving/five -star evaluation);
So, "Keywords" want to get more "/display exposure" (searched and see by customers), the "complete experience" behavior must be paid attention to; the Taobao swipe "black search/white search I share ", Is based on this principle.
"Crossing Tags" began with the "personalization" of the Taobao platform in 2017, which is particularly important; a series of consumer behavior of customers (Taobao account) will affect the "keywords" to display crowds, so "crowds" and "crowd" and The correlation of the product is inseparable.
"The value of single product output" is subdivided into: total output (sales), flow import value (the output of the flow inlet is mostly focused);
, etc. ....
So Taobao/Tmall is a very systematic and tedious job. If it is too troublesome to explain one by one, but if you do n’t have such a idea in your mind, it is difficult to do Taobao /Tmall!
Where is the gameplay, the order, driving, Taoke, all kinds of black search, white search black car and white car, etc. are based on your own products, and your operating thinking,
: Operation is to be responsible for the competition analysis of the entire store, make sales prediction, product positioning, planning layout -practical promotion -data analysis -optimizing stores and other processes! Every link is indispensable!
has many subdivided points in each job; but because of the problems of length, it is not detailed for the time being, please forgive me!
I I am a sea cucumber. If you are interested in e -commerce, like and leave a message, I will send you a set of VIP disciples for free; believe that you will definitely benefit a lot. Waiting for your private message!
1. It is necessary to take stock of the product, classify it, and determine which are the main products. After all, the product is directly facing consumers. It can be said that it is the focus of determining whether an online store can survive for a long time.
2, the courier should also be considered to form a cycle chain with stable supply, high -quality services, and convenient delivery.
3. After making the foundation well, you need to take pictures of the product. This requires the merchant to control the details and characteristics, make the details page to show the advantages of its own products as much as possible.
4. Promoting marketing is the first condition for selling more products. You need to go to the test to determine which product is suitable for which channel and which one is the main push.
5, introduce some preferential activities based on the results of the measurement to attract customers, and then look at the feedback and transformation of the product, and optimize.
extension information:
other techniques
1, product problems
Blene products that are not in line with the market, or products Wrong positioning errors, too high or too low. I ca n’t find a baby of your attributes in the first few pages. Is n’t it very difficult to do!
2, team question
self -righteous photographers and designers, insist on their own aesthetics and so -called experience Some unnecessary persistence, do not listen to operations and other people's opinions. You must know that there are data on the operation of the operation. You have only the so -called experience of nothingness.
The executive power is the most important team. The problems of the store have been found, but they are not dealt with late. This is equivalent to not finding out the problem, which is equivalent to complicating the problem, and it is a waste of manpower and material resources.
3, after -sales problems
long -term non -refund, contempt for customer returns and exchanges, will cause stores to fail to meet the standards, seriously affect store development and activities registration, purchase confidence and natural traffic, etc. So if you can deal with after -sales problems well, then your shop is operating very well.
The store has just opened, don't blindly listen to others to join some store management or activities. To correctly recognize yourself according to your actual situation. Its operating methods are as follows:
1. Increase the click -through rate and view volume of stores; the plan responsible for online marketing and promotion is formulated and implemented to complete the store sales goals. Through planning various activities and combined with various Internet resources to conduct effective advertising and promotion;
2, the daily maintenance of the store, product update, and independent operating store display to enhance the attractiveness and product sales of the store;
3. Promote performance growth, complete store goals, and improve the company's brand;
4, daily monitoring data: marketing data, transaction data, product management, customer management.
Tmall Operation and Entrepreneurship
Professional introduction:
Tmall platform has more than 400 million consumers, more than 60,000 merchants, and more than 70,000 brands; a variety of new online marketing models are constantly being founded Essence Joining Tmall will have more opportunities to contact cutting -edge e -commerce, and will also create more miracles for the new B2C business.
The strong visual impact on the Tmall platform, and the endless operation method is the main way to attract customers by Tmall Mall, and talents who know how to design and operate have long become the target of various types of enterprises.
In selection of Jiangxi Xinhua Computer College Tmall and Entrepreneurship, you will learn: product video shooting and post -processing, web design, Tmall commercial advertising beautification, HTML5 CSS3, SEO optimization technology and promotion, promotion, promotion, promotion, promotion, promotion, and promotion, and promotion, promotion, promotion, and promotion, Online shop decoration, mobile page decoration and details page, Tmall full case marketing, Tmall data management, Alibaba domestic trade marketing, Taobao Tmall rules, Baidu SEM, Tmall customer management and marketing, Tmall team construction and construction and and and and the Tmall team building and the construction of Tmall team. Enterprise process management, e -commerce security and online payment, e -commerce strategic planning and platform planning, Tmall operating product visual packaging packaging, explosive modeling process and operation (practical lesson), e -commerce storage and logistics management, micro -marketing platforms and micro -marketing platforms and micro -marketing platforms and micro -marketing platforms and micro -marketing platforms Combat skills, etc.
How do I just open a Tmall store to operate? For example, gathering cost -effective, folding, how to open the purchase and report to the traffic, how to open the traffic, and there are too many after -sales. If you really do Tmall, you must try to live. It's very high, now it's very useful. I hope my answer can help you! Intersection