2 thoughts on “What are the content of corporate strategic research ??? It is specific ...”
Guy
Reprinted the following information for reference
The four elements of strategic management strategic management mainly refer to the process of strategic formulation and strategic implementation. Generally speaking, strategic management contains four key elements: strategic analysis -understanding the environment and relatively competitive status of the organization; strategic selection -strategic formulation, evaluation and selection; strategic implementation -take measures to play a strategic role; strategic evaluation And adjust the effectiveness of the test strategy. 1. The main purpose of strategic analysis is to evaluate the key factors that affect the current and future development of the enterprise, and determine the specific influencing factors in the strategic selection steps. Strategic analysis includes three main aspects: one to determine the mission and goals of the enterprise. They are the basis for corporate strategy formulation and evaluation. Second, external environment analysis. Strategic analysis should understand what changes are in the environment of the enterprise (including the macro and micro -environment), and these changes will bring more opportunities to more opportunities. Third, internal conditions analysis. Strategic analysis also understands the relative position of the enterprise itself, what resources and strategies have; but also need to understand the interests related to the company and the interests of the relevant persons. In the process of strategic formulation, evaluation and implementation What reactions, how these reactions will affect and restrict the organization's behavior. 2. The strategic analysis stage clarifies the "current situation of the enterprise". The question to be answered during the strategic selection stage is "where is the company's direction." First of all, you need to formulate a strategic selection plan. In the process of formulating strategies, of course, the more optional solutions. Enterprises can consider from multiple perspectives from the guarantee of the overall goal of the enterprise, the play of the enthusiasm of the middle and lower management personnel, and the coordination of the strategic solutions of the enterprise departments. Methods to formulate strategic solutions. The second step is to evaluate the strategic alternative plan. Evaluating the alternatives usually use two standards: one is to consider whether the selected strategy exerts the advantages of the enterprise, overcome the disadvantages, and use the opportunity to weaken the threat to the minimum; the second is to consider whether the selected strategy can be related to the interests of the enterprise. Acceptable. It should be pointed out that there is actually no best choice standard. The values and expectations of management and interest -related groups have largely affected strategic choices to a large extent. In addition, the assessment of strategy is ultimately implemented on the financial indicators of strategic income, risks and feasibility analysis. The third step is to choose strategy. That is, the final strategic decision to determine the strategy of preparing for implementation. If the evaluation of multiple strategic solutions is inconsistent with multiple indicators, the final strategic choice can consider the following methods: (1) Selecting strategies according to corporate goals. Enterprise goals are the specific embodiment of corporate mission. Therefore, choose the strategic solution that is the most favorable for achieving corporate goals. (2) Hire external agencies. Hire an external consultation experts for strategic selection, and use the extensive and rich experience of experts to provide more objective views. (3) Submit the approved by higher management departments. For the strategic solutions of the middle and lower levels, the submission of the superior management department can make the final selection plan more in line with the overall strategic goal of the enterprise. Finally, strategic policies and plans. Formulate policies and plans for research and development, capital needs and human resources. 3. Strategic implementation is to transform strategy into action. It mainly involves the following issues: how to allocate and use existing resources between various departments and levels within the enterprise; in order to achieve corporate goals, what external resources are required and how to use it; in order to achieve the established strategic goals, the organizational structure needs to be used for the organizational structure. What adjustments are made; how to deal with possible interests that may occur with the problem of adapting to corporate culture, how to carry out corporate culture management to ensure the successful implementation of the corporate strategy, and so on. 4. Strategic evaluation is to review the scientific and effectiveness of strategy through evaluating the operating performance of the enterprise. Strategic adjustment is based on the development and changes of the company's situation, that is, referring to the actual business facts, the changing business environment, new thinking and new opportunities, and timely adjust the formulated strategies to ensure that the strategy is effective in guiding corporate management and management. sex. Including the company's strategic outlook, the company's long -term development direction, the company's target system, the company's strategy, and the implementation of the company's strategy. The practice of corporate strategic management has shown that strategic formulation is important, and strategic implementation is equally important. A good strategy is only the prerequisite for strategic success. Effective corporate strategy implementation is the guarantee of the smooth achievement of corporate strategic goals. On the other hand, if the enterprise does not improve the strategy to improve, but in the strategic implementation, it can overcome the shortcomings of the original strategy, which may eventually lead to the improvement and success of the strategy. Of course, if you cannot reverse it to the correct track in the implementation of an imperfect strategic choice, there is only the result of failure.
Reprinted the following information for reference
The four elements of strategic management
strategic management mainly refer to the process of strategic formulation and strategic implementation. Generally speaking, strategic management contains four key elements: strategic analysis -understanding the environment and relatively competitive status of the organization; strategic selection -strategic formulation, evaluation and selection; strategic implementation -take measures to play a strategic role; strategic evaluation And adjust the effectiveness of the test strategy. 1. The main purpose of strategic analysis is to evaluate the key factors that affect the current and future development of the enterprise, and determine the specific influencing factors in the strategic selection steps. Strategic analysis includes three main aspects: one to determine the mission and goals of the enterprise. They are the basis for corporate strategy formulation and evaluation. Second, external environment analysis. Strategic analysis should understand what changes are in the environment of the enterprise (including the macro and micro -environment), and these changes will bring more opportunities to more opportunities. Third, internal conditions analysis. Strategic analysis also understands the relative position of the enterprise itself, what resources and strategies have; but also need to understand the interests related to the company and the interests of the relevant persons. In the process of strategic formulation, evaluation and implementation What reactions, how these reactions will affect and restrict the organization's behavior. 2. The strategic analysis stage clarifies the "current situation of the enterprise". The question to be answered during the strategic selection stage is "where is the company's direction." First of all, you need to formulate a strategic selection plan. In the process of formulating strategies, of course, the more optional solutions. Enterprises can consider from multiple perspectives from the guarantee of the overall goal of the enterprise, the play of the enthusiasm of the middle and lower management personnel, and the coordination of the strategic solutions of the enterprise departments. Methods to formulate strategic solutions. The second step is to evaluate the strategic alternative plan. Evaluating the alternatives usually use two standards: one is to consider whether the selected strategy exerts the advantages of the enterprise, overcome the disadvantages, and use the opportunity to weaken the threat to the minimum; the second is to consider whether the selected strategy can be related to the interests of the enterprise. Acceptable. It should be pointed out that there is actually no best choice standard. The values and expectations of management and interest -related groups have largely affected strategic choices to a large extent. In addition, the assessment of strategy is ultimately implemented on the financial indicators of strategic income, risks and feasibility analysis. The third step is to choose strategy. That is, the final strategic decision to determine the strategy of preparing for implementation. If the evaluation of multiple strategic solutions is inconsistent with multiple indicators, the final strategic choice can consider the following methods: (1) Selecting strategies according to corporate goals. Enterprise goals are the specific embodiment of corporate mission. Therefore, choose the strategic solution that is the most favorable for achieving corporate goals. (2) Hire external agencies. Hire an external consultation experts for strategic selection, and use the extensive and rich experience of experts to provide more objective views. (3) Submit the approved by higher management departments. For the strategic solutions of the middle and lower levels, the submission of the superior management department can make the final selection plan more in line with the overall strategic goal of the enterprise. Finally, strategic policies and plans. Formulate policies and plans for research and development, capital needs and human resources. 3. Strategic implementation is to transform strategy into action. It mainly involves the following issues: how to allocate and use existing resources between various departments and levels within the enterprise; in order to achieve corporate goals, what external resources are required and how to use it; in order to achieve the established strategic goals, the organizational structure needs to be used for the organizational structure. What adjustments are made; how to deal with possible interests that may occur with the problem of adapting to corporate culture, how to carry out corporate culture management to ensure the successful implementation of the corporate strategy, and so on. 4. Strategic evaluation is to review the scientific and effectiveness of strategy through evaluating the operating performance of the enterprise. Strategic adjustment is based on the development and changes of the company's situation, that is, referring to the actual business facts, the changing business environment, new thinking and new opportunities, and timely adjust the formulated strategies to ensure that the strategy is effective in guiding corporate management and management. sex. Including the company's strategic outlook, the company's long -term development direction, the company's target system, the company's strategy, and the implementation of the company's strategy. The practice of corporate strategic management has shown that strategic formulation is important, and strategic implementation is equally important. A good strategy is only the prerequisite for strategic success. Effective corporate strategy implementation is the guarantee of the smooth achievement of corporate strategic goals. On the other hand, if the enterprise does not improve the strategy to improve, but in the strategic implementation, it can overcome the shortcomings of the original strategy, which may eventually lead to the improvement and success of the strategy. Of course, if you cannot reverse it to the correct track in the implementation of an imperfect strategic choice, there is only the result of failure.
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